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Aaron M. Flores
A digital marketing expert dedicated to boosting your online presence.
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Creative
Passionate
Innovative
ABOUT ME
I’m a results-driven digital marketing specialist with a passion for transforming brands through strategic SEO, data-driven campaigns, and innovative growth tactics. Over the past decade, I’ve helped businesses-from startups to global enterprises-amplify their visibility, engage audiences, and drive measurable results. My approach blends creativity with analytics, ensuring every campaign not only captures attention but delivers tangible ROI.
As a B2B Marketing Specialist at OpenText, I design and execute strategies that align with global growth goals, from ABM platform integrations to cross-channel optimization. Previously, I’ve spearheaded initiatives like a 400% surge in client acquisitions for Cole & Van Note and expanded a gaming app’s install base to 23 million users at Aviagames. My toolkit includes SEO, Google Ads, chatbot automation, and team leadership-all fueled by a knack for turning data into actionable insights.
What sets me apart? I thrive in the intersection of strategy and execution. Whether mentoring teams, dissecting GA4 metrics, or crafting high-converting ad copy, I’m obsessed with efficiency and impact. Colleagues describe me as a proactive problem-solver who balances big-picture thinking with hands-on grit—no fluff, just results.
Outside of work, you’ll find me voice acting, hiking Northern California’s trails, or geeking out over vintage cameras. Let’s connect and explore how we can elevate your brand’s digital presence-profitably.
MY CAREER
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Define B2B digital strategy, including goals, budget allocations, target audiences, KPIs, channel mix, and reporting cadence. Socialize best practices and learnings to continuously optimize results.
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Evaluate, select, and onboard new media agencies and work across agencies and other external vendors to develop integrated paid digital plans that accelerate the buyer journey and deliver on global growth goals.
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Develop full funnel ABM strategy, including evaluation, selection, and onboarding of ABM platform. Define roadmap and use cases, lead systems integration workstreams, enable cross-functional teams and evangelize adoption across marketing & sales orgs.
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Drive incremental lift in program efficiencies by developing a testing roadmap and analyzing performance data.
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Optimize visibility, audience engagement, and client acquisition for a leading law firm through enhanced Google ad management, content creation, social media, and SEO management.
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Significantly amplify the set up and management of Tidio Chatbot, Google Ads campaigns, Google Analytics Reports/Setting, and Website Development.
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Achieved 400% weekly intakes, with a conversion maximum of 14% per week (filed cases).
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Attained a 25% increase in brand awareness and a 35% boost in lead generation over three months.
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Recognized for optimizing the development, execution, and measurement of digital marketing campaigns that include social media, lead generation, and digital programs in coordination with numerous points of contact while boosting search engine visibility and performance.
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Designed and directed the execution of search engine optimization strategies through Google advertising, including monitoring and analyzing advertising data and conversion rates resulting in an expansion into the UK market as well as significant growth for the client's gaming app, with the install base increasing from 10+ million in 2021 to 23 million by the end of 2022.
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Completed deep-dive website analysis to monitor traffic and user interests.
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Entrusted with ownership of the brand's search engine promotion strategy, content creativity, and promotion plans within the United States, including creation and implementation.
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Cultivated strong relationships with vendors for content creation and SEO data optimization.
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Executed video and photo productions featuring local politicians and district managers.
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Steered the coordination of event shoots, including preparation of equipment lists and client schedules.
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Developed talking heads and advertisement videos for district-wide announcements.
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Guided the efficient organization and maintenance of the media catalog.
EDUCATION
2013 - 2017
San Francisco State University
Bachelor's Degree in Broadcast & Electronic Communications with a focus on digital media platforms.
Gained expertise in media production, search engine optimization, and web design, with a strong emphasis on content management and data analysis. Skills earned incorporate the psychology and methods of marketing, allowing effective navigation and leveraging of the evolving digital landscape.